Why an Accessible Website is Mission Critical

“It’s About Giving a Damn” — Léonie Watson

Web sites should be accessible to everyone. In many ways, that seems so simple and obvious.  Often though, an creating an accessible website is an afterthought to design and core functionality, but would you ever consider walking away from 20% of your current clientele or 20% of your potential new clients?  Of course not!

Many don’t realize that 1 in 5 people in the United States have a disability that may cause them to not be able to access your website correctly or at all.  There are over 8.1 million visually impaired and 2 million blind people in the United States.  19.9 million are motor impaired and unable to use a mouse.  Besides making your website available to them just being the right thing to do, it is a tremendous client base for those in the lawn care, lawn maintenance and hardscaping businesses.  We all know that those with disabilities are often unable to maintain their lawns themselves and rely on trusted professionals to provide these services.

That’s why we ensure that every website we produce has the ability to easily adjust for the visually impaired, elderly, blind, mobility impaired and the situationally disabled. An accessible website will increase compliance with WCAG 2.0, ATAG 2.0, ADA and Section 508 requirements by providing a small icon in a corner of your site that allows changes to be made to how the site displays, works with accessibility browsers and provides other options.


Lawn care Marketing

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