Website design for the lawn care industry
To most customers, your website is the anchor of your brand and, like it or not, people will make judgements about you based on your website. Presenting a professional, engaging lawn care website to your prospects and clients is critical to building and maintaining those relationships.
Your website must solve your clients’ pain points
design and messaging must show how you can help
Your content has two audiences, Google (and the other search engines) and your client. For Google, your content needs to define each of your services. For your client, it needs to show you identify with their pain points and can resolve them.
Don’t be afraid to be the expert and offer educational insight, not just a list of services. To differentiate yourself from fly-by-night companies, show off your experience, expertise and why it matters.
Remove the fear of decision making from your clients with data, statistics, testimonials and, most importantly, transparency.
After you’ve connected, taught (as needed) and proven yourself, then you can sell. We’ll help you define why you are the only logical solution to their problem.
Your website must solve your pain points
How we solve your pain points
We understand the psychology of buying and integrate it into every site we build for a client. We’ll work with you to combine industry best practices with how things actually work in your lawn care company to ensure that you, your website and your clients all have a great experience.
We’ll make sure your content piques the curiosity of your clients as well as informs the search engines of all your services and service areas.
We’re going to go out on a limb and guess web stuff isn’t your favorite thing to do, so we’ll make sure that we effectively get prospects to the site and to you. Tracking is the only way to ensure a cost effective investment in marketing. We can even help if you’re having trouble closing leads!
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How do we succeed with Lawn Care websites?
Control what people see
94% of people say the reason they don’t trust a particular website is because of the design. So, we make sure that your site is clean, straight-forward and trustworthy.
Enrich the experience
Humans are emotional creatures and we make sure the emotions people associate with your lawn care company resonate with them.
Give them the right choices
As your prospects and clients scan images, headlines and navigation, we’ll ensure the the choices we present to them guide them through your sales process.
Target individual services
Google loves granularity. What does that mean? It means we keep things nice and clean by creating a page for each of your services and each of the markets you serve. That way, Google knows exactly what you do and who to show your website to.